To reveal their new Alienware laptop, Dell had VICE program one of the nights in their space at SXSW.

We fabricated a 300lb box loot box from the game Fortnite. An hour into the event, a host revealed what was inside of the box - the laptop. We contracted DJ Groundislava to play a live set, inspired by and reacting to the games that were being played by Twitch influencers and livestreamed to the giant LED screen behind him. VICE created an event recap video for Alienware to use as promotion.